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Over the years, LinkedIn’s active user base grew by a staggering 48%, from 500 million last 2018 to 740 million in 2021. A lot of business owners and entrepreneurs are starting to leverage the platform to grow their brand, generate new leads, establish partnerships and make new connections.

To increase your Instagram following, it is not a secret that you need to create compelling content that your audience actually craves. However, if you don’t post your content at the right time, most of them will never see it.

The use of social media for marketing objectives has been increasing year by year. There are various social media platforms available, each comes with a user base that brings different advertising potential. Because there are a lot of platforms available, there is no one-size-fits-all approach to th...

Social media can be an effective marketing tool when used effectively. It was criticized not so long ago that social media would just be a fad. This may not be the case today, but there is still a lot of misinformation about social media that needs to be addressed.