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Creating Buyer Personas: The Key to Inbound Marketing Success

4 minute reading
In the realm of inbound marketing, understanding your audience is paramount. One of the most effective ways to gain this understanding is by creating buyer personas. These semi-fictional representations of your ideal customers serve as a compass for your marketing strategies, guiding you towards more targeted and personalized campaigns. This blog post explores how to create effective buyer personas and why they're crucial for inbound marketing success.
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Digital Marketing inbound marketing

Why It's Important for Your Brand to Be on Tik-Tok

# social media
4 minute reading
TikTok is not just an addictive scrolling machine for Gen Z kids, it is also a social media platform with the most opportunities to go viral. This is according to a recent report by marketing firm Mediakix, which found that the app boasts an average of 26.5 million videos viewed per day in the U.S. ...
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