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  If you want your business to succeed, you need to create a marketing strategy so that you can effectively nurture your customers and increase the ROI of your efforts. A marketing strategy is especially critical if you want to leverage the highest-ROI trends for 2023: short video, influencer market...

  As a business owner, you know that your target market is key to the success of your company. Without a detailed understanding of who your buyer is, it's difficult to create marketing and sales strategies that will resonate and convert. That's why creating a buyer persona is essential for any busin...

As a business owner or marketing professional, it's important to have a solid plan in place to guide your marketing efforts. Having a well-designed marketing plan will be able to help you design more effective promotions and impactful campaigns, reach customers with targeted advertising, and track b...

  Nowadays, social media is a must-tool for brands in order to reach their target audience. The medium builds brands, provides customers with information about their debut, and gives them a chance to provide feedback. For marketing agencies, social media is also a powerful way to connect with new po...