Blog

CMS is a popular acronym in the business world, and it stands for content management system. More than half of the websites are currently built with this. HubSpot CMS is a tool that helps you quickly make a website with limited technical knowledge and resources.  

Buyer personas are semi-fictional representations of your ideal customers based on data and research. Ideally, they will help you focus your time on qualified prospects, guide product development to suit the needs of your target customers, and align all work across your organization. Identifying you...

Businesses in the healthcare industry might think about whether HubSpot CMS works for them. The answer is yes. HubSpot has a track record of working for an array of businesses, including healthcare businesses. This industry can also be classified into two categories, B2B or B2C. B2B is in the busine...

Keyword research is one thing that has stayed pretty consistent for inbound marketing when it comes to optimizing websites for search. Before we dive deeper into how to do keyword research, let’s define what keyword research is.