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  Social media platforms have paved their way to become a powerful tool for companies and entrepreneurs to spread awareness of their products and services. In 2021, it was estimated that 4.3 billion people use social networking sites, more than half of the global population of 7.9 billion people. Th...

  The last two years has been pretty tough for every one of us. In the business world, the pandemic also made a significant difference. The pandemic has uprooted most aspects of normalcy that we know, from how we dine to the way children are learning. It also changed the way we, as humans,, relate t...

  Your business’ logo is your identity, so it should not be sidelined or delegated easily. This is because logos are extremely difficult to get absolutely right, but very easy to get wrong. It is also worth noting that the logo is one of the most important pieces of branding. In fact, for some, it i...

    SEO trends are hard to track because it is always moving. From algorithm updates to evolving innovation – it can feel like the goal post is always moving. Even though the goal of SEO remains the same, the tactics for getting there will look different from year to year.