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What is an Audience Profile and How Do You Create One?

3 minute reading
    An audience profile is critical to ensure your campaign is successful. It can also help you personalize your campaign’s messaging to reach those most likely to convert and limit the expenses. It details important information related to a fictional character you have decided to target for a specific marketing or advertising campaign. Ann audience profile is modeled after your target audience and is used to create a more personalized, higher-converting campaign.  
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Digital Marketing target audience audience profile

What is Strategic Marketing and How Can it Help Your Business?

3 minute reading
  Marketing is the action you take to attract an audience to your business. The goal is to get people interested in what you have to offer and share information with them to help in the decision-making process. Because a business needs to attract customers, you should be able to know who to attract ...
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How to Successfully Generate Leads on Linkedin

# LinkedIn Marketing
3 minute reading
    Lead generation is one thing that every business owner should learn. With the rise of social media platforms, they are not used as a tool to successfully gain qualified leads. There’s Instagram, Facebook, and Twitter to start with. But did you know that you can also use LinkedIn for lead generat...
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SEO Best Practices for Images in 2021

# Digital Marketing
3 minute reading
    Image SEO is the practice of optimizing images for search engines through thoughtful alt text, appropriate captions, good file dimensions, and more. This also makes your content easier to be read by search engine crawlers, which can give it an SEO boost on both search results pages and image res...
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