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Best Social Media Platforms for Video Content in 2022

3 minute reading
  In recent years, Gen-Z targeting platforms like TikTok and Instagram have been on the rise. However, when asked where they primarily watch videos, 35% say YouTube, and only around 8% watch videos on Instagram. It is also surprising to know that 20% primarily use TikTok for video. This shows that the platform could continue to have a promising future for content marketers.  
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Digital Marketing video marketing tik tok

How to Improve Conversion Rates with SEO

# Digital Marketing
2 minute reading
  Conversion rate optimization (CRO) is the practice of increasing the percentage of users who perform a desired action on a website. This can mean scrolling through the entire page, filling up a form, adding a product to a wish list, or buying the product outright. CRO can be beneficial for SEO bec...
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2022 Pantone Color of the Year: Very Peri

# pantone color
2 minute reading
Inquisitive and interesting, PANTONE 17-3938 Very Peri captures the very essence of what awaits us in the new year - a sense of ease and and deep curiosity for all things profound. This daring color resonates exciting possibilities ahead, which gives us the opportunity to reinvent ourselves along wi...
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