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Buyer personas are semi-fictional representations of your ideal customers backed with data and research. They help you focus your time on qualified prospects, guide product development to suit the needs of your target customers, and align all work across the organization. The result of this is attra...

It is always a struggle for business owners to get the word out when it comes to a new business venture. It is hard to acquire customers at the beginning of the journey. Balancing the cost, maintenance, and results of a marketing campaign isn’t easy. And there are times when you need the help of the...

This 2022, we have seen the major shift to short-form video content and the rise and fall of new platforms during the time of the COVID-19 pandemic. In other words, what worked for your marketing strategy in the past might not be as effective today.

At first glance, you may think that context marketing and content marketing don't have something in common. But that is not the case. Content is now a crucial part of basically every online activity, and now there's a new branch of marketing: context marketing. Its importance to the average brand is...