As Bob Dylan once said, “the times they are a changin’”. And we have to admit that he is right, including in the social media spectrum. A few years ago, social media was exclusive to certain groups but today they have expanded their reach in proportions one couldn’t even dream of before.
In terms of content marketing, the era of written content is being jeopardized because visual content is dominating the market. “If there’s no pictures, it’s not interesting” and it is true. From Facebook walls, we got timelines and Pinterest. Pinterest began as a simple recipe and DIY site, but now it has turned into the number 3 social network. Basing on this, it is a high time for those who are not yet in the visual bandwagon to get on it, or be left behind in the dust.