Blog

With the increasing popularity of social media comes the increase in marketing being leveraged across these platforms. Businesses have realized the infinite potential of social media as a form of marketing. Almost all businesses are slowly jumping on the social media bandwagon, and they should be.

Over the years, LinkedIn’s active user base grew by a staggering 48%, from 500 million last 2018 to 740 million in 2021. A lot of business owners and entrepreneurs are starting to leverage the platform to grow their brand, generate new leads, establish partnerships and make new connections.

Lead generation is one thing that every business owner should learn. With the rise of social media platforms, they are not used as a tool to successfully gain qualified leads. There’s Instagram, Facebook, and Twitter to start with. But did you know that you can also use LinkedIn for lead generation?

Nearly one-third of the global internet audience is YouTube active users, and it has become a vital platform used within most video marketing strategies. Being one of the biggest social media platforms, it is also considered one of the most competitive for brands. For every YouTube channel related t...