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Short-form videos are the trend now. That’s why platforms like TikTok, Instagram Reels, YouTube Shorts, Google, LinkedIn, and Pinterest are expanding their short-form offerings, with brands taking advantage of this opportunity.

Most people abandon a YouTube video because it's too long. If it's too long and uneventful, they will look for a shorter video. This happens when video creators don’t keep their target audience and viewer intent in mind. As a rule of thumb, when it comes to YouTube video length, the shorter the bett...

As we all know, YouTube is the second-largest search engine in the world. Its search volume is larger than that of Bing, Yahoo, AOL, and Ask.com combined. This means that video statistics are trending higher than ever.

In recent years, Gen-Z targeting platforms like TikTok and Instagram have been on the rise. However, when asked where they primarily watch videos, 35% say YouTube, and only around 8% watch videos on Instagram. It is also surprising to know that 20% primarily use TikTok for video. This shows that the...