Blog

Nearly one-third of the global internet audience is YouTube active users, and it has become a vital platform used within most video marketing strategies. Being one of the biggest social media platforms, it is also considered one of the most competitive for brands. For every YouTube channel related t...

The industry has grown exponentially in the last 15 years and viewers have evolved to the point of being desensitized with all the content around. Gone are the days when content creators could churn out low quality videos of their cat and would still get millions of views. The average YouTube consum...

Creating great content is necessary if you want to capture the attention of your potential clients. You need to make content that builds your brand recognition and tells your story. In recent years, videos have become a major lead generation tactic and it is important to know why. If you haven’t ven...

Videos are now becoming the go-to tool for most of the marketers to reach and connect with new audiences. Video marketing is no doubt very effective - in fact, a landing page with a video is capable of increasing 80% conversion rate. So how do brands use video to achieve a desired result, and more i...