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Using Social Media to Boost Your Business

[fa icon="calendar'] September 6, 2019 / by Daniela Belevan posted in social media

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Social media is turning into a force of its own that has evolved from being just a communication site to as versatile as a streaming service, sharing platform and even a business venture. The latest statistics have already shown that there are about 3 billion users in general, that's almost one-third of the world’s population. This is why online businesses, especially the social media based ones, have ended up highly successful. 

 

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4 Marketing Trends to Look Out for in 2020

[fa icon="calendar'] August 30, 2019 / by Fabrizio Colombi posted in social media marketing

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Each year, new and disruptive technological innovations come into the business world, further evolving the practices of businesses. Digital marketing, for example, was once the only game in town but has given way to multichannel marketing. Today, we are rapidly approaching the omnichannel marketing age.

 

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The Good and Bad of Social Media Platforms

[fa icon="calendar'] August 27, 2019 / by Daniela Belevan posted in Digital Marketing, social media, social media marketing

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Social media is now one of the leading tools in marketing, especially when it comes to engaging with your target audience. Almost everyone has a social media presence at some point. The internet has responded greatly to this as a wide variety of different social media platforms have popped up everywhere. The challenge is choosing the right social media platforms that your business should be on. It may seem more beneficial to manage a channel on every platform possible, but it may spread your presence too thin and deciding on a single platform might risk you losing better opportunities. This why you should be knowledgeable about the type of social media, and the pros and cons each can give.

 

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How to Manage Your Online Reviews

[fa icon="calendar'] August 21, 2019 / by Fabrizio Colombi posted in Digital Marketing, Business, Google

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Reviews are the best way clients, customers or even your audience can share their own personal experience with your service or product. It also helps you show others how well you’re doing as a brand. The problem is monitoring all these online reviews, because some of them can be discouraging. We are at an age of instant gratification and information is just there with the touch of a button. 

 

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Check Out The Best Google Ads Guide of 2019

[fa icon="calendar'] August 19, 2019 / by Fabrizio Colombi posted in Digital Marketing, google adwords, Google

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Google is the most popular and prevailing web search engine to date. It has influential reach to almost every website, from Facebook and Instagram to YouTube. Google Ads is a paid advertising platform that utilizes a pay-per-click method. What this does is creates revenue for every click or impression on their ads. This is why you should consider investing your time, money and effort on Google if you want to even reach your target audience. The better equipped your ad campaign is, the greater the potential you have in creating new leads. Google will possibly always be the most used search engine and they keep receiving an estimate of 3.5 billion queries per day. A lot of other companies and businesses already have seen this  and already know the influence Google Ads has over the masses. Anyone can utilize Google Ads, but only the best actually are adept in maximizing its potential. Hiring a professional and experienced digital marketing agency in Miami will help nail your Google Ads campaign. 

 

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