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5 Best Customer Retention Strategies that Work

[fa icon="calendar'] October 15, 2020 / by Fabrizio Colombi

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The search for new customers is never-ending journey. Businesses may think this should be their goal, but the truth is they should make sure they acquire loyal customers. Keeping customers back to you will continually result in greater ROI than acquiring new customers.

 

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How to Define Your Target Market in 2020

[fa icon="calendar'] October 13, 2020 / by Daniela Belevan posted in Digital Marketing, inbound marketing

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Defining and knowing your target audience is the first step when branding your business. If you don’t know who your target market is, you might be in big trouble. You may say that you want to target everyone, but this can’t be true because if you are targeting everyone, you’re actually targeting no one. You can’t be all things to all people.

 

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Tips to Improve Customer Retention When Working Remotely

[fa icon="calendar'] October 8, 2020 / by Daniela Belevan posted in Business, sales, COVID-19

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We all know that 2020 turned out to be completely different from what we expected. This year introduced a major shift in workplace conditions and priorities: remote work. It's important to know how to successfully transition to remote work. For people whose job is to get a sale from customers, this might be challenging because salespersons are used to engaging and doing the selling in person.

 

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How to Succeed With Marketing Automation

[fa icon="calendar'] October 6, 2020 / by Fabrizio Colombi posted in Digital Marketing, marketing automation

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Marketing automation refers to marketing efforts and tasks that have been automated using a specific software. They are typically triggered by a consumer action, like subscribing to a blog, filling out a form, or making a purchase.

 

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How Much Does Inbound Marketing Cost?

[fa icon="calendar'] October 1, 2020 / by Fabrizio Colombi posted in Business, inbound marketing

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Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. It is designed to draw visitors and potential customers in, rather than outwardly pushing a brand, product or service into prospects with the hope of lead generation or acquiring customers. The most widely used forms of inbound marketing are content marketing, social media marketing, search engine optimization, and branding. This strategy is more sustainable and it can generate relevant leads in the long run, that's why most businesses choose to invest in building a good inbound marketing plan.

 

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