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Best Ways to Direct Traffic to Your Website

[fa icon="calendar'] December 5, 2019 / by Fabrizio Colombi posted in Digital Marketing, Web Design

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As a digital marketer, you want what’s best for your company and brand, but you also know that it can be a challenge  sometimes. You plan with you team on how can you attract people to your website and you keep asking yourself how you can drive traffic to your website. This is a struggle most marketers are facing right now even with all the new assistance that modern software, apps and features can offer. It may seem like an uphill battle but some successful brands have already proven it can be done. This is why you should also know the best ways to best direct traffic to your website.

 

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How to Gain More Webinar Attendees

[fa icon="calendar'] November 22, 2019 / by Fabrizio Colombi posted in Digital Marketing, webinars

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Webinars are gradually growing in trend, especially because they're an easy and more accessible way for people to gain skills and added knowledge. Unfortunately, most businesses still find it challenging to attract their audience to actually register for any of their events. If this is an issue your business is having, don't worry. It’s not that people are hesitant to sign up or that the topics or ideas your business are choosing are bland. People are actually interested on the idea of what a webinar is and most businesses know they need engaging content to keep their audience hooked on them. We have to understand that people nowadays are busier than ever to even give time for every email and registration that passes through them. It also doesn’t help that people have grown wary of spam emails. This is why you should be aware of the best ways to increase your webinar registration.

 

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How to Enhance Your Website's SEO

[fa icon="calendar'] November 20, 2019 / by Daniela Belevan posted in Web Design, website redesign

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When we hear the word 'audit', it sounds taxing and challenging, especially for web designers and content creators. We relate audits to financial matters and business systems, but only a few understand what website auditing really is. It’s a crucial action for any successful website and emphasizes on how well your website is actually performing. Every successful brand has a means of gauging their success and how well they're preforming at a frequent basis. They understand the auditing their website is an advantage and can be very beneficial in the long run. A good audit can determine how efficient your website is in achieving your traffic goals and how you can potentially improve it to be better. This is why you should know the benefits that website auditing can give and how it can boost your brand.

 

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Why People Don't Stay on Your Website

[fa icon="calendar'] November 14, 2019 / by Daniela Belevan posted in content marketing, content strategy

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Content creators spend day and night to produce the best quality content out there for your brand. You know you’ve written engaging stories and discussions from your own blood, sweat and tears. You feel confident that you’ve set and chosen the best images for your layout and created a website that you think can beat even the top trending brands and names out there. You know that you’re getting the expected visit count and that you’ve built on a decent amount of foot traffic. The problem is these visitors are often one-time clients and don’t tend to comeback in the long run. Visitors are fine but it’s the leads and loyal customers that are actually keeping your website alive. These visitors are potential opportunities that can risk your website or your brand. 

 

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How to Segment Your Social Media Audience

[fa icon="calendar'] November 8, 2019 / by Daniela Belevan posted in Digital Marketing, social media, social media marketing

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We often do not see the value of social media, especially when it comes to growing your business or brand.  A lot of business owners tend to struggle in gathering leads for their website, blog or even channel. The added fact that most will try to learn and apply multiple social media strategies to reach their goal. What most of them aren’t aware of is the fact that they aren’t focusing on segmenting their audience base. This is an old concept that was never given the proper opportunity to showcase the extent of its influence.. Segmentation is a classic system but it was never fully implemented even though it has been a tried and tested concept. The challenge for most marketers is how they can apply this system to boost their business’ overall leads. This is why you should be aware of the best ways you can use segmentation with your social media strategies.

 

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