One of the leading and powerhouse social media and streaming platform to date is unanimously YouTube. It is only second to Google as being the largest search engine website out there. This is why they both have almost the same nature of how their searches work. Keyword optimizing your videos will be almost the same as keyword optimizing your Google searches. A lot of users take for granted the efficiency of keyword tags, but they shouldn't.
SEO optimization may be a big advantage for local businesses especially with dominant search engines like Google but you should also consider the impact of social media platforms to your market. There is over a billion people already using Facebook and is still growing to this day. They use it to connect with their favorite and interested local businesses. SEO can help with business growth but Facebook also provides a hug advantage by providing you with the ability to directly communicate with potential clients and loyal customers alike. Facebook has recognized this and is upping its game with multiple updates to cater businesses of all kinds.
Known for his passion for music, Kendrick Lamar has been acknowledged as the first rapper to win a Pulitzer Prize back in 2017, and winning 119 awards out of 288 nominations for his music and music videos. Apart from all these recognitions in his music career, he has gained respect and admiration that resounded across the globe for being able to establish and bring his brand on top.