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This is How Millennials are Marketing to Gen Z

[fa icon="calendar'] January 18, 2019 / by Fabrizio Colombi posted in social media marketing

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We often use the word “Millennial” to categorize those individuals who grew up in an online and social-networked world, which now makes up the largest portion of working age adults. Gen Z on the other hand, is the group after Millennials considered as “digital natives”. There are times people use “Millennial” and “Gen Z” interchangeably which bring us to the fact that these two are never the same. They may all look young but they are evidently different in how they view money, their shopping decisions, and the brands they patronize.

 

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Best Ways to Sell Your Products at Fairs and Trade Shows

[fa icon="calendar'] January 15, 2019 / by Daniela Belevan

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With how digital and fast-paced our world is now, and especially with marketing and commerce, it may seem less productive to give importance to physically showcasing your service or product. We now live in a world where everything is just one click away. But the truth is that showcasing what you can offer at fairs ,festivals and trade shows still holds a lot of potential and interest within the market. It’s a timeless platform and shows no decline in its effectivity to sell products. People still want to see, touch and feel what they’re buying. This also helps connect you to your target audience and even get concrete feedback from them too. This is why you shouldn’t waste the opportunity to flaunt your product the best way possible.

 

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How to Have Good Communication With Clients

[fa icon="calendar'] January 4, 2019 / by Fabrizio Colombi

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Communication is a necessary tool in society. Humans are more complexed compared to any other being on earth so communication needs to be more effective when it is more diverse for us. Sociologists and psychologist have proven that a the key to any successful relationship is strong communication. The challenge is how you can improve it when it is so broad and intricate. However, there are simple yet practical methods that can help you be a better communicator especially when dealing with clients and even colleagues at work.

 

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Improve Your Small Business's Blog and Your Content Marketing Strategy with These 5 Simple Tips

[fa icon="calendar'] December 28, 2018 / by Gianfranco Colombi

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Creating engaging content is one of the most important things a small business can do online. In fact, it’s the hallmark of every successful digital marketing strategy. When used properly, content marketing can generate at least three times the number of leads as traditional marketing efforts. And nothing helps with content marketing more than a good blog. Though your internet marketing company can help you set up the page, it’s up to you to make sure the content produced fits your business and your needs. Wondering how to make sure your business’s blog is as successful as possible? Here are a few simple tips to help you start, maintain, and grow your blog. 


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Search Engine Optimization: Why it's Important for Your Business

[fa icon="calendar'] December 21, 2018 / by Gianfranco Colombi

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When it comes to marketing and branding, there are what seems like endless options for strategies. But search engine optimization (SEO) is one tactic that is becoming increasingly important in today's digital world. Unfortunately, some businesses still don't understand the importance of SEO. So let's take a look at a few reasons businesses should invest in SEO services through an internet marketing company.

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