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How to Create a Detailed Buyer Persona in 2022

3 minute reading
  Buyer personas are semi-fictional representations of your ideal customers backed with data and research. They help you focus your time on qualified prospects, guide product development to suit the needs of your target customers, and align all work across the organization. The result of this is attracting high-value visitors, leads, and customers to your business which will eventually be your loyal customers in the long run.  
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Digital Marketing Target Campaign inbound marketing target audience

What's the Difference Between SEO and PPC?

# Digital Marketing
3 minute reading
    It is always a struggle for business owners to get the word out when it comes to a new business venture. It is hard to acquire customers at the beginning of the journey. Balancing the cost, maintenance, and results of a marketing campaign isn’t easy. And there are times when you need the help of...
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How Long Should a YouTube Video Be in 2022?

# video marketing
3 minute reading
  Most people abandon a YouTube video because it's too long. If it's too long and uneventful, they will look for a shorter video. This happens when video creators don’t keep their target audience and viewer intent in mind. As a rule of thumb, when it comes to YouTube video length, the shorter the be...
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