Blog

  The new year 2021 has come and marketers are hyped up to start the year right. These marketers collaborate across multiple departments within the company while making sure to keep track of the competitive players to ensure they are still connected to the needs and goals of their customers.  

As a marketer, you should remember that not all marketing efforts are high impact and not all marketing campaigns are successful. There are blog posts that have resulted in 25 views with 0 leads, or Facebook campaigns that have totally flopped, having a lower ROI than expected. That is why creating ...

Competition between law firms have grown quite rapidly. The over saturation of the legal field in the past ten years has impacted the acquisition of new and ideal clients, as well as intensify the competition between the creme de la creme of the legal community.  

Videos are now becoming the go-to tool for most of the marketers to reach and connect with new audiences. Video marketing is no doubt very effective - in fact, a landing page with a video is capable of increasing 80% conversion rate. So how do brands use video to achieve a desired result, and more i...