SEO is something that you always need to be on top of. A Google update or change in SEO strategy can leave you behind if you don't react quickly enough. So if you're working with marketing consulting firms to ensure your business' website is both user- and search engine-friendly, here are a few key trends you should consider for this year.
Creating engaging content is one of the most important things a small business can do online. In fact, it’s the hallmark of every successful digital marketing strategy. When used properly, content marketing can generate at least three times the number of leads as traditional marketing efforts. And nothing helps with content marketing more than a good blog. Though your internet marketing company can help you set up the page, it’s up to you to make sure the content produced fits your business and your needs. Wondering how to make sure your business’s blog is as successful as possible? Here are a few simple tips to help you start, maintain, and grow your blog.