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When SEO started almost 20 years ago, link building was easy. You just needed to add links of the pages to partner websites, and swap links using anchor text that matched your targeted keywords. This would help you climb to the top of Google. However, it doesn’t work that much now. Attracting inbound links is harder than ever, especially for new websites. In order to get more links and shares, the content must be credible, consumable, and compelling.