How to Incorporate Growth Driven Design in Websites

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How to Incorporate Growth Driven Design in Websites


Using Growth Driven Design (GDD)  is a very effective approach to dynamic marketing. Unlike the traditional web design, GDD can be more dynamic. It is implemented based on real feedback and data from users and because of this, it is very valuable especially for ecommerce websites.


Why is it effective?

For an ecommerce site to be successful, it will need to have a consistent, interesting and relevant content that communicates directly to consumers and website visitors. By using Growth Driven Design, you can ensure that you are using an effective and reliable approach. If this is something that you are considering, then here is how to incorporate Growth Driven Design in websites:

Make some plans

As with any other business initiative, you always need to make sure that you plan ahead before you fully implement your plan. Before you start, you need to set up S.M.A.R.T. goals which will develop complete buyer profiles, and you also need to do your research. Do not be hasty, and take time to properly lay in the groundwork which can give you a more effective game plan. In order to ensure future success, you need to know who you need to communicate to so you can increase traffic. Besides from that, you also need to have a realistic sense of the stops that you need to create a one of a kind ecommerce website.

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How to Use?

Let’s talk about S.M.A.R.T. first. This stands for specific, measurable, attainable, relevant and time-bound. By using this method, you can measure your progress accurately and it can help you avoid generalizations. If your goal is to create more revenue, you need to set up a target goal. That way, you can always keep track of your progress. Getting feedback from your customers and analyzing your metrics like traffic and transactions can give you a better view on progress and improvement. You can also have an idea of who your target customers are and also where to focus your efforts. 


Creating your site

Before you dive into battle, you will need to put up a website first. GDD suggests that you make a list first and make sure that you plan ahead. Create your list by sitting down with your staff and writing up ideas that can set you apart from your competition. Discuss with your team and concoct a good template for your website. Every detail counts so make sure that you have every page detailed and also make sure your social media pages are set up. Once you have finished discussing your wishlist, you can now have a clear idea of what your website is going to be like. 

Analyze and Develop

As you continue to move forward, you always need to make sure that you continue to analyze and develop. Don't foget to always revise your site to make it more user-friendly. Also, keep track of your metrics and make necessary changes as you go. Analyze data in order to draw conclusions and make sure that you publish significant findings in a location where your staff can be able to see it and make necessary adjustments. 



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Daniela Belevan

Written by Daniela Belevan

Daniela Belevan is the Marketing Director at DecoGraphic, managing and implementing inbound marketing strategies. When she’s not at Deco uploading blogs or optimizing client’s websites, you can find her lifting (or attempting to lift) heavy at CrossFit.


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