During the holiday season, there are millions of online shoppers. In fact, more than 131 million people shop online on Cyber Monday, and this number only increases every year. This is the reason business entrepreneurs are expecting to have a boost on the ecommerce websites towards the end of the year. But the question is the following: Is your mobile site ready to handle the masses of holiday shoppers? Let’s take at look at some important features that you will be needing on how to make your ecommerce website user friendly for the holidays
Is your mobile site ready to handle the masses of holiday shoppers? Let’s take at look at some important features that you will be needing on how to make your ecommerce website user friendly for the holidays
Fast Load Times
Mobile device users have a lot more patience when it comes to load times compared to desktop users, but don't use this as an excuse. Making your customers wait online is just like them waiting in line at a store. If your website takes more than 3 seconds to load, you have already lost your prospect client as they will most likely leave your site. Holiday shoppers are always looking to buy online because they don’t like to make that trip to the store, find parking in the busy malls, and wait in line to purchase their items.
Always remember that people use their mobile devices because of the convenience of being able to access the internet at anytime and anyplace. Use this to your advantage and make your mobile site blazing fast. Nobody wants to wait in line, especially during the holidays when everyone is in a hurry.
Easier Payment Options
Your mobile site is now extremely fast but somehow, you found out that some of your customers back out at the last minute with their purchases? What’s going on now? Well, have you checked if your payment options are easy for your customers? Maybe the fields of the credit card information are too small for your customers to see? If you have a hard time paying for something you want to buy, you will probably get discouraged. This is the same feeling that your customers have when they have problems paying online.
Make sure that your customers always have easy transactions through your website. First, there needs to be different payment methods, such as PayPal or credit card. Having just credit card payments is old school and can make your site outdated compared to the competition. Also, customers like to save payment information which makes it easy for them to pay for future purchases. Make sure to add this nifty little feature to your website as well.
Check the Small Stuff
If you think that small stuff refers to unimportant things, then think again! When navigating on a mobile device, users will sometimes have a hard time understanding small text, pictures and links. So if you notice that these “small stuff” are everywhere in your website, then it's time to make a change. The mobile friendly version of your site should always have an option to make things bigger. There should be enough space for users to move around.
Your clients should be able to see the pictures and read the product details clearly. When purchasing something, especially of high value, customers always want to check that they are getting the best value out of their money. Always double check and make sure that pictures and text can be seen clearly.
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