It's no secret that video marketing is the next next big in content management. By 2019, video content will lead almost 80% of all web traffic. That is why most businesses are trying to incorporate video production into their marketing strategy. However, it's important that you figure out where you're going to host your videos first. A lot of people will suggest that you use YouTube because it's the largest video hosting platform on the web, but it might not be the best choice for every business. You may need to look for a much smaller niche platform, just like Vimeo.
So, which platform is best for your business? YouTube or Vimeo? Learn the benefits of using each below:
YouTube will most likely be a better choice for most businesses because it's free and performs better than Vimeo in searched. YouTube also offers solid analytics for businesses who wants to track their ROI. Also, it commands a massive number of users. However, if you have a specific branding requirement or you may require advanced support, then Vimeo could be a better choice.
LEARN MORE: HOW DIFFERENT GENERATIONS CONSUME VIDEO CONTENT
When it comes to the number of users, there may not have a competition. For YouTube, they have an audience of over 1 billion users – about one-third of the entire internet-using population. Vimeo, on the other hand, has 240 million monthly viewers and 35 million registered users. If you're looking for maximum reach, it's recommended that you use YouTube.
Search optimization is an advantage of YouTube because they're the second largest search engine on the internet, right after Google. If you're planning to create a video tailored to a specific search query, make sure you know how to optimize videos for YouTube search because it can really help your business. Not only will it appear in the search results directly on YouTube, but also on Google because Google prefers videos from YouTube over those posted on other platforms.
More than half of all YouTube views come from mobile, that's why if you're targeting people who are mainly on their cellphone, then you should choose YouTube. Their mobile app is currently dominating the mobile streaming, outranking Netflix, Hulu and Twitch. Although videos uploaded to Vimeo and YouTube are both optimized automatically for mobile, YouTube offers more opportunity for mobile discovery and reach.
RELATED: THE ULTIMATE GUIDE TO RANK HIGH ON YOUTUBE
Cost is one of the major aspects to look into when creating a successful marketing strategy. What’s good about YouTube is that it's free – even for businesses. Vimeo, on the other hand, operates on a tiered pricing model, ranging from the free basic plan to a $50/month package targeted for business use. Because of this paid plan, Vimeo also offers several levels of technical support that could be a game changer for those businesses without much video expertise. They offer higher-touch, personalized support on demand, which YouTube does not offer. Lastly, if you prefer not having pre-roll ads, Vimeo might be the right choice. If you upload videos to YouTube, there is a good chance a pre-roll ads will play before the video which can deter some viewers from sticking around.
