How to Fix Common Content Marketing Mistakes

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How to Fix Common Content Marketing Mistakes


Keep in mind that content marketing has become a big part of the life of a marketer. As a matter of fact, business owners consider this as an effective strategy in luring prospects and loyal customers. But how reliable is your content that it will take you and your business to reach new heights? Below are tips on how to fix common content marketing mistakes.


1. Not Documenting

According to content marketing experts, almost half of B2B marketers do not have any documentation of their content. Only 35% of marketers understand the importance of documenting their content. When you begin to document your content, you also start writing your plans and goals. Therefore, you can stay focused and comitted. In addition, having a documented marketing strategy enables you to foresee your expectations through the efforts you have exerted



So, what should you do? To begin with, you can always take note of the content marketing you have taken advantage of. It's not too late yet. Start organizing the content to help you keep your work organized.


LEARN MORE: Optimizing Your Blog Content for SEO


2. Content with a Purpose

The reason of making a content for your website is simple - to provide your target market with information in regards to your company or product, and also to gain more visitors. But this is where marketers fail. They forget to have a purpose on this kind of marketing strategy. As a result, contents go down the drain.



CTA buttons are helpful. You're writing for a reason, which is to draw the market to your website and not your competitors. Allow your customers to be engaged to your product. After all, this is the reason you have created content in the first place.


RELATED: Why is Having a Call-To-Action Important?

3. Taking Time

Creating contents is not a joke. Some marketers think they have to produce more and not focus on the quality of the content. Remember, a potential customer will always read and take time to digest on what is on your site. Some business owners just want to have more content not knowing that this strategy is useless.



Take time to proofread, and share it with your team. Focus on the quality and not on the quantity. Otherwise, prospects will simply hit on the close button or perhaps search another product probably from your competitor.

These may only be three no-no’s in creating content marketing, but these are important. Keep in mind that content marketing strategy is extremely effective.


READ MORE: The Difference Between Content and Inbound Marketing


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Daniela Belevan

Written by Daniela Belevan

Daniela Belevan is the Marketing Director at DecoGraphic, managing and implementing inbound marketing strategies. When she’s not at Deco uploading blogs or optimizing client’s websites, you can find her lifting (or attempting to lift) heavy at CrossFit.


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